Once the countdown expired, the website reads ' A Machine For Pigs coming fall two thousand twelve.'įast forward to June of 2012 and a mysterious video pops up on the Frictional Games YouTube channel.
Even moreso, opening the site's source code led fans to a computer-like console complete with a count down and runable command lines. Across the bottom were simply the words, 'Something is emerging.' Clicking the blurred images would take the user to a Google map simply labeled 'China.' Later the image lead to 'Boreray' until finally leading to the specific '502 2nd Avenue Seattle, WA, USA.' This was bit of an easter egg for fans. They updated thier website, simply called 'Next Frictional Game,' to feature a heavily distorted and blurred image above the 'Amnesia' logo.
In early 2012, the studio released one of the most creative bits of viral marketing to date.
